According to a federal judge's ruling this week, Vitamin Water's assortment of rainbow colored, sugar water is -GASP!- bad for you. Despite the label's assurance to the contrary, not only will Vitamin Water not conjure up a "healthy state of physical or mental being" , but it won't even keep you "healthy as a horse"!
The Coca-Cola owned company tried to play it's outrageous claims down to "only puffery" (direct quote I swear) but the federal judge did not agree. The case, brought about by the do-gooders over at Center for Science in the Interest, will most likely move on to trial. Coke's only hope at avoiding this fate? Changing the name of Vitamin Water to something slightly less misleading. I'm voting Kool-Aid.
Need a colorful summer pick-me-up that you can feel good about?
Try the Alice in Fuchsia - $54
The Linda in Orange - $66
or the Silvia in Yellow - $79
While we can't claim they will make you "healthy as a horse", we can guarantee you'll turn a few heads!
XOXO.
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