Saturday, July 24, 2010

MACdarte



Following last years wildly successful Target collab the Rodarte sisters are at it again, this time teaming up with makeup giant MAC! Inspiration for the make-up line, slated to launch September 15th, is taken from Rodarte's F/W 2010 collection.




The line came together during a road trip from El Paso to Marfa. While driving through the impoverished towns, the sisters witnessed factory workers heading to work at dawn. It was their dreamy sleep walk that would form the basis for the collection.




The make-up, which takes its cues from the faded earth tones and intermittent pops of vibrant colors used in the clothing line, has already stirred up quite a bit of controversy. Names like "Frosty Pink Juarez" and "Mint Green Factory" have caused some to believe it to be an exploitation of the crime stricken towns. MAC was quick to shut down the rumbles however with a pledge to donate a portion of the proceeds to those in the town in need.

2 comments:

cat said...

interesting at least they are sending some money to Juarez that is a thumbs up!

Lexi said...

I am so excited for this!!

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